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Retailers try to make April 15 less taxing

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PostWysłany: Wto 7:36, 21 Sty 2014    Temat postu: Retailers try to make April 15 less taxing

Retailers try to make April 15 less taxing
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In The NewsCapitalizing on the fastapproaching April 15 income tax deadline, a rush of retailers have created their own versions of "tax relief" in the form of taxtime tieins.
From pizza makers to massage services, they are trying to turn one of the most dreaded days of the year into a promotional vehicle with discounts and giveaways.
Papa John's pzza will target lastminute filers with a "procrustinators" online order deal April 1315. In a nod to the dreaded federal tax form 1040, the promotion offers a pizza with three toppings for $10.40.
In a related stunt, Papa John's franchisees in 15 markets will dole out free slices on April 15 at hightraffic post offices.
Consumers dropping off their taxes on that day often owe money, "so they're not in a great mood," says Keith Sullins, a franchisee in the Houston area. Giving them free grub and "putting a smile on their face" will give the brand a boost while getting people to sample its fare.
"There are lots of people who have never tried (our pizza) before," says Sullins. "It's a great opportunity to give them a taste of it."
Consumers can expect more promotions tied to such offbeat "holidays" as companies try to stand out from competitors and boost sales in a sluggish economy, says Allen Adamson, managing director at branding agency Landor Associates.
"It underscores the pressure that marketers are under today to get noticed," he says, pointing out recent promotions linked to Feb. 29 Leap Day and Feb. 2 Groundhog Day. "The other traditional holidays are so overdone."
Many attempts at taxtime promotions will "fall into the tryingtoohard category," he says, but if they're relevant, such as offering organizing tools, or offer unexpected fun, they can work.
Others trying to get in on the IRS action:
Retailers. Officesupply retailer Staples spls will use tax day to showcase its Copy Print Center services. Filers can make a free copy of their 2007 return up to 20 pages.
The Container Store is promoting its "tax time sale" on its website, with instore banners and a special catalog mailing. The message for consumers is to "organize before you itemize." Deals include a sixpack of hanging file folders for $5.99 instead of $6.99 and a receipt file at $4.99, down from $6.99.
Travel companies. According to a National Retail Federation survey, 12% of people expecting a refund this year say they'll use it for a vacation. Last year, refunds averaged $2,259, according to the IRS. Armed with those statistics, Marriott Renaissance Caribbean Mexico Resorts has launched a 1040 Family Travel deal to chase that money. Package rates for five nights at one of nine resorts begin at $725, saving up to 40%.
The San Juan Marriott Resort Stellaris Casino is offering an Escape from Taxes Package in which the discount for refund spenders is a refund of the local 11% general tax and $5 occupancy tax on their room.
Beermakers. Molson Coors Brewing tap will use April 15 to launch can designs for Coors and Coors Light that have a "vent" next to the opening for smoother drinking. The beermaker will christen April 15 National Venting Day. Street teams will fan out in major cities, including New York, Los Angeles and Tampa to hand out promotional pamphlets that say, "Now that your taxes are in the mail, call your friends and start venting tonight. Highest refund buys."

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PostWysłany: Nie 9:12, 02 Lut 2014    Temat postu:

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Ningde News Network (reporter Lin Ningqiang correspondent Jiang Songsong) recently, a Xiapu man of theft in Shouning Chengguan houses,[link widoczny dla zalogowanych], was found by the people after reported to police station. The police found the man Shouning, previously had been in Pingnan for stealing more than ten,[link widoczny dla zalogowanych], and Pingnan County Public Security Bureau Internet wanted. The man has been transferred to the Pingnan public security investigation.
it is understood, the man Lin en,[link widoczny dla zalogowanych], is released, the 33 year old Giriura Kashiyogo, after the tower village,[link widoczny dla zalogowanych], without proper occupation, after graduating from primary school began to "battles" society. In 2008,[link widoczny dla zalogowanych], Lin grace in Fuzhou Lianjiang due to theft be chained and thrown into prison, released from prison in 2010 is still not repent, sloshing around.
Pingnan police, Lin en to take a more "Liumen" manner, while no residents of the home to look after the occasion of theft. Because of its gambling addiction, often spending stolen money out and then choose the theft. Since 2010,[link widoczny dla zalogowanych], the continuous received a report, Pingnan County Public Security Bureau Criminal Investigation Brigade launched an investigation, according to the scene monitoring probe left picture information,[link widoczny dla zalogowanych], locked the suspect Lin en, because of no fixed abode to capture the difficulties, then the Internet manhunt. Recently, Lin en in Shouning Chengguan houses steal, is home of the owner caught one,[link widoczny dla zalogowanych], this was arrested.
Lin en was arrested after that, two years, he worked in the Pingnan County of theft of 16, involving up to 43000 yuan, the money has been squandered. In May last year,[link widoczny dla zalogowanych], he had stolen Pingnan Welfare Institute, a 84 year old man of five households. On the same day, Lin en when the old man went for a walk on the occasion, into the room will be inside the closet with clothes wrapped 2000 multivariate cash swept a space. Introduce according to the police, the money is the old man all his savings, after the theft, the old man fell into great pain.
now Lin en has been arrested. Due to the characteristics of people who commit crimes, may be involved in other counties in Ningde theft occurred,[link widoczny dla zalogowanych], at present, Pingnan police are further investigation, will be waiting for his legal punishment!
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May 7th, comrade Zhu Baoping led "to rule against" special action leading group members, deep into the seven low-cost rental, Chengguan town Huoqiu Sunshine Holiday City, lying splendid city, Yang Guan Zhen Tao Yuan houses site conducted a special inspection.

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